/* ============================================================
   MARTHA · landing comercial (Quimera Group)
   Paleta propia: crema calida + terracota + carbon + oliva.
   Tipografia: Fraunces (display serif) + Inter (texto).
   ============================================================ */
:root{
  --crema:#FAF5EE;
  --crema-2:#F3EBDF;
  --carbon:#221B16;
  --carbon-2:#3A2F27;
  --terra:#C4502C;
  --terra-d:#A03E20;
  --terra-l:#F6DED2;
  --oliva:#5F6F3E;
  --oliva-l:#E9EDDC;
  --wa:#1FA855;
  --linea:#E6DACB;
  --sombra:0 2px 6px rgba(34,27,22,.06),0 14px 40px rgba(34,27,22,.08);
  --r:18px;
  --display:'Fraunces',Georgia,serif;
  --texto:'Inter','Segoe UI',system-ui,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--texto);background:var(--crema);color:var(--carbon);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased}
a{color:var(--terra-d);text-decoration:none}
h1,h2,h3{font-family:var(--display);font-weight:700;letter-spacing:-.4px;margin:0;color:var(--carbon)}
h1{font-size:clamp(34px,4.6vw,56px);line-height:1.06}
h2{font-size:clamp(26px,3.4vw,40px);line-height:1.12;margin-bottom:14px}
h1 em,h2 em{font-style:italic;color:var(--terra)}
.wrap{max-width:1180px;margin:0 auto;padding:0 22px}
.center{text-align:center}
code{background:var(--crema-2);border:1px solid var(--linea);border-radius:6px;padding:1px 7px;font-size:13px}

.eyebrow{font-size:12px;font-weight:800;letter-spacing:2.4px;text-transform:uppercase;color:var(--terra);margin-bottom:12px}
.lead{font-size:18.5px;color:var(--carbon-2);max-width:560px}
.section{padding:84px 0}
.section-alt{background:var(--crema-2)}
.section-sub{color:var(--carbon-2);margin-top:-4px;max-width:600px}
.trust{font-size:13px;color:#8a7a6a;margin-top:14px}

/* ---------- botones ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;border:none;border-radius:12px;padding:13px 22px;font-family:var(--texto);font-size:15px;font-weight:700;cursor:pointer;transition:.16s;text-align:center}
.btn:active{transform:translateY(1px)}
.btn-primary{background:var(--terra);color:#fff;box-shadow:0 10px 26px rgba(196,80,44,.32)}
.btn-primary:hover{background:var(--terra-d)}
.btn-ghost{background:transparent;border:1.5px solid var(--carbon);color:var(--carbon)}
.btn-ghost:hover{background:var(--carbon);color:var(--crema)}
.btn-dark{background:var(--carbon);color:var(--crema)}
.btn-dark:hover{background:var(--carbon-2)}
.btn-wa-solid{background:var(--wa);color:#fff;box-shadow:0 10px 26px rgba(31,168,85,.3)}
.btn-lg{padding:16px 30px;font-size:16.5px}
.btn-mini{background:none;border:none;color:#8a7a6a;font-size:13px;text-decoration:underline;cursor:pointer;font-family:inherit;padding:8px}

/* ---------- topbar ---------- */
.topbar{position:sticky;top:0;z-index:50;background:rgba(250,245,238,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--linea)}
.topbar-in{display:flex;align-items:center;gap:26px;padding:14px 22px}
.wordmark{font-family:var(--display);font-weight:700;font-size:23px;letter-spacing:.5px;color:var(--carbon)}
.wordmark.sm{font-size:19px}
.dot-brand{color:var(--terra)}
.topnav{display:flex;gap:22px;margin-left:8px}
.topnav a{color:var(--carbon-2);font-weight:600;font-size:14.5px}
.topnav a:hover{color:var(--terra)}
.top-cta{margin-left:auto;padding:10px 16px;font-size:14px;background:var(--carbon);color:var(--crema);border-radius:10px}
@media(max-width:760px){.topnav{display:none}.top-cta{margin-left:auto}}

/* ---------- hero ---------- */
.hero{padding:64px 0 40px;background:
  radial-gradient(900px 480px at 88% -10%,rgba(196,80,44,.12),transparent 60%),
  radial-gradient(700px 420px at -10% 30%,rgba(95,111,62,.10),transparent 55%)}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:52px;align-items:center}
@media(max-width:960px){.hero-grid{grid-template-columns:1fr;gap:34px}}
.hero-bullets{list-style:none;padding:0;margin:22px 0 26px;display:grid;gap:9px}
.hero-bullets li{padding-left:30px;position:relative;font-weight:500;color:var(--carbon-2)}
.hero-bullets li::before{content:'✓';position:absolute;left:0;top:-1px;width:21px;height:21px;border-radius:50%;background:var(--oliva-l);color:var(--oliva);font-size:12px;font-weight:800;display:grid;place-items:center}
.hero-ctas{display:flex;gap:12px;flex-wrap:wrap}
.center-ctas{justify-content:center}

/* ---------- widget de llamada ---------- */
.hero-widget{position:relative}
.fono{background:#fff;border:1px solid var(--linea);border-radius:26px;box-shadow:var(--sombra);overflow:hidden;display:flex;flex-direction:column;min-height:520px}
.fono-head{display:flex;align-items:center;gap:12px;padding:16px 18px;background:linear-gradient(135deg,var(--carbon),#43352A);color:var(--crema)}
.fono-avatar{width:44px;height:44px;border-radius:50%;background:linear-gradient(135deg,var(--terra),#E07B4F);display:grid;place-items:center;font-family:var(--display);font-size:22px;font-weight:700;color:#fff}
.fono-id{display:flex;flex-direction:column;line-height:1.25}
.fono-id b{font-size:16px}
.fono-id span{font-size:12px;opacity:.75}
.fono-status{margin-left:auto;display:flex;align-items:center;gap:7px;font-size:12.5px;font-weight:600;opacity:.95}
.pulse{width:9px;height:9px;border-radius:50%;background:#43D97E;box-shadow:0 0 0 0 rgba(67,217,126,.6);animation:pulso 1.6s infinite}
.pulse.pensando{background:#F5B23D;animation:none}
.pulse.hablando{background:#E07B4F;animation:pulso .9s infinite}
.pulse.escuchando{background:#43D97E;animation:pulso .7s infinite}
@keyframes pulso{0%{box-shadow:0 0 0 0 rgba(67,217,126,.55)}70%{box-shadow:0 0 0 9px rgba(67,217,126,0)}100%{box-shadow:0 0 0 0 rgba(67,217,126,0)}}
.fono-verts{display:flex;gap:7px;padding:11px 14px;border-bottom:1px solid var(--linea);background:#FDFAF5;flex-wrap:wrap}
.fono-verts button{border:1px solid var(--linea);background:#fff;border-radius:999px;padding:6px 12px;font-size:12.5px;font-weight:700;color:var(--carbon-2);cursor:pointer;font-family:inherit}
.fono-verts button.on{background:var(--terra);border-color:var(--terra);color:#fff}
.fono-chat{flex:1;overflow-y:auto;padding:16px;display:flex;flex-direction:column;gap:10px;background:#FDFAF5;min-height:240px;max-height:340px}
.burbuja{max-width:86%;padding:10px 14px;border-radius:16px;font-size:14.5px;line-height:1.45;white-space:pre-line;animation:sube .22s ease}
.burbuja.martha{background:#fff;border:1px solid var(--linea);border-bottom-left-radius:6px;align-self:flex-start}
.burbuja.cliente{background:var(--terra);color:#fff;border-bottom-right-radius:6px;align-self:flex-end}
.burbuja.sistema{background:var(--oliva-l);color:var(--oliva);font-size:12.5px;font-weight:700;align-self:center;border-radius:999px;padding:6px 14px}
.burbuja.pensando{color:#8a7a6a;font-style:italic}
@keyframes sube{from{transform:translateY(8px);opacity:0}to{transform:translateY(0);opacity:1}}
.fono-intro{margin:auto;text-align:center;display:flex;flex-direction:column;align-items:center;gap:12px;padding:16px}
.fono-intro p{margin:0;color:var(--carbon-2)}
.intro-ring{width:84px;height:84px;border-radius:50%;background:var(--terra-l);display:grid;place-items:center;font-size:34px;animation:suena 2.4s infinite}
@keyframes suena{0%,100%{transform:rotate(0)}5%{transform:rotate(-12deg)}10%{transform:rotate(10deg)}15%{transform:rotate(-8deg)}20%{transform:rotate(0)}}
.btn-llamar{width:100%;max-width:260px}
.inapp-aviso{font-size:12.5px;color:#8a7a6a;background:var(--crema-2);border-radius:10px;padding:9px 12px;max-width:300px}
.fono-chips{display:flex;gap:7px;padding:0 14px;flex-wrap:wrap}
.fono-chips:not(:empty){padding:10px 14px 4px;background:#FDFAF5}
.fono-chips button{border:1.5px solid var(--terra);background:#fff;color:var(--terra-d);border-radius:999px;padding:6px 13px;font-size:13px;font-weight:600;cursor:pointer;font-family:inherit;transition:.14s}
.fono-chips button:hover{background:var(--terra);color:#fff}
.fono-input{display:flex;align-items:center;gap:8px;padding:12px 14px;border-top:1px solid var(--linea);background:#fff}
.fono-input input{flex:1;border:1.5px solid var(--linea);border-radius:12px;padding:11px 14px;font-family:inherit;font-size:14.5px;outline:none}
.fono-input input:focus{border-color:var(--terra)}
.mic-btn,.send-btn,.hang-btn{border:none;border-radius:50%;width:44px;height:44px;font-size:17px;cursor:pointer;display:grid;place-items:center;flex-shrink:0}
.mic-btn{background:var(--oliva-l);color:var(--oliva)}
.mic-btn.grabando{background:var(--terra);color:#fff;animation:pulso 1s infinite}
.send-btn{background:var(--terra);color:#fff}
.hang-btn{background:#F3DBD3;color:#B0301A;font-weight:800}
.fono-timer{display:flex;align-items:center;justify-content:space-between;padding:6px 16px 10px;font-size:12px;color:#8a7a6a;background:#fff;min-height:30px}
.voz-toggle{border:none;background:none;font-size:16px;cursor:pointer;opacity:.85}
.voz-toggle.off{opacity:.3}
.widget-note{text-align:center;font-size:13px;color:#8a7a6a;margin-top:12px}
.fin-cta{background:var(--oliva-l);border-radius:14px;padding:14px;text-align:center;align-self:stretch}
.fin-cta b{display:block;margin-bottom:8px;color:var(--oliva)}

/* ---------- cinta ---------- */
.strip{background:var(--carbon);color:var(--crema);padding:22px 0}
.strip-in{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;text-align:center}
.strip-in b{display:block;font-family:var(--display);font-size:22px;color:#F0C9B4}
.strip-in span{font-size:12.5px;opacity:.75}
@media(max-width:760px){.strip-in{grid-template-columns:repeat(2,1fr)}}

/* ---------- pasos ---------- */
.pasos{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:34px}
@media(max-width:860px){.pasos{grid-template-columns:1fr}}
.paso{background:#fff;border:1px solid var(--linea);border-radius:var(--r);padding:26px;box-shadow:var(--sombra)}
.paso-num{font-family:var(--display);font-size:42px;font-weight:700;color:var(--terra-l);-webkit-text-stroke:1.5px var(--terra);line-height:1;margin-bottom:12px}
.paso h3{font-size:19px;margin-bottom:8px}
.paso p{margin:0;color:var(--carbon-2);font-size:14.5px}

/* ---------- verticales ---------- */
.verts-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:30px}
@media(max-width:900px){.verts-grid{grid-template-columns:repeat(2,1fr)}}
.vert-card{background:#fff;border:1px solid var(--linea);border-radius:var(--r);padding:22px;text-align:center;cursor:pointer;transition:.16s;box-shadow:var(--sombra)}
.vert-card:hover{transform:translateY(-3px);border-color:var(--terra)}
.vert-card .em{font-size:34px}
.vert-card h3{font-size:17px;margin:10px 0 4px}
.vert-card p{margin:0;font-size:13px;color:#8a7a6a}
.vert-card .probar{display:inline-block;margin-top:12px;font-size:13px;font-weight:700;color:var(--terra)}

/* ---------- panel ---------- */
.panel-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
@media(max-width:960px){.panel-grid{grid-template-columns:1fr}}
.check-list{list-style:none;padding:0;margin:20px 0 26px;display:grid;gap:11px}
.check-list li{padding-left:30px;position:relative;font-size:15px;color:var(--carbon-2)}
.check-list li::before{content:'✓';position:absolute;left:0;top:0;width:21px;height:21px;border-radius:50%;background:var(--terra-l);color:var(--terra-d);font-size:12px;font-weight:800;display:grid;place-items:center}
.panel-mock{background:#fff;border:1px solid var(--linea);border-radius:20px;box-shadow:var(--sombra);overflow:hidden;font-size:12.5px}
.mock-top{display:flex;align-items:center;gap:6px;background:var(--carbon);color:var(--crema);padding:11px 14px;font-size:12px}
.mock-top span{width:9px;height:9px;border-radius:50%;background:#5c4f44}
.mock-top b{margin-left:8px}
.mock-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;padding:14px;background:#FDFAF5}
.mock-col h4{margin:0 0 8px;font-family:var(--texto);font-size:11px;letter-spacing:1px;text-transform:uppercase;color:#8a7a6a}
.mock-card{background:#fff;border:1px solid var(--linea);border-left:3px solid #C9BCA9;border-radius:9px;padding:9px 10px;margin-bottom:8px;line-height:1.35}
.mock-card small{color:#8a7a6a}
.mock-card.hot{border-left-color:var(--terra)}
.mock-card.ok{border-left-color:var(--oliva)}
.mock-foot{padding:10px 14px;border-top:1px solid var(--linea);font-weight:700;color:var(--carbon-2)}

/* ---------- comparacion ---------- */
.section-dark{background:var(--carbon);color:var(--crema)}
.section-dark h2{color:var(--crema)}
.compare-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:34px}
@media(max-width:760px){.compare-grid{grid-template-columns:1fr}}
.compare-col{border-radius:var(--r);padding:26px}
.compare-col h3{font-size:18px;margin-bottom:14px}
.compare-col ul{list-style:none;padding:0;margin:0;display:grid;gap:10px;font-size:14.5px}
.compare-col.otros{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.12)}
.compare-col.otros h3{color:#B7A897}
.compare-col.otros li::before{content:'✕  ';color:#8a7a6a}
.compare-col.martha{background:var(--terra);box-shadow:0 18px 50px rgba(196,80,44,.4)}
.compare-col.martha h3,.compare-col.martha li{color:#fff}
.compare-col.martha li::before{content:'✓  ';color:#FFD9C4}

/* ---------- precios ---------- */
.planes{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:34px}
@media(max-width:900px){.planes{grid-template-columns:1fr}}
.plan{background:#fff;border:1px solid var(--linea);border-radius:var(--r);padding:28px;display:flex;flex-direction:column;box-shadow:var(--sombra);position:relative}
.plan.destacado{border:2px solid var(--terra);transform:scale(1.03)}
.plan-tag{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--terra);color:#fff;font-size:11.5px;font-weight:800;letter-spacing:.6px;padding:5px 14px;border-radius:999px;white-space:nowrap}
.plan h3{font-size:18px}
.precio{font-family:var(--display);font-size:40px;font-weight:700;margin:8px 0 16px;color:var(--carbon)}
.precio span{font-size:15px;font-family:var(--texto);font-weight:600;color:#8a7a6a}
.plan ul{list-style:none;padding:0;margin:0 0 22px;display:grid;gap:9px;font-size:14px;color:var(--carbon-2)}
.plan ul li::before{content:'✓  ';color:var(--oliva);font-weight:800}
.plan .btn{margin-top:auto}

/* ---------- faq ---------- */
.faq-wrap{max-width:760px}
details{background:#fff;border:1px solid var(--linea);border-radius:14px;margin-top:12px;padding:0 20px;box-shadow:var(--sombra)}
summary{cursor:pointer;font-weight:700;padding:17px 0;font-size:15.5px;list-style:none;position:relative;padding-right:30px}
summary::-webkit-details-marker{display:none}
summary::after{content:'+';position:absolute;right:2px;top:12px;font-size:22px;color:var(--terra);font-weight:400}
details[open] summary::after{content:'−'}
details p{margin:0 0 18px;color:var(--carbon-2);font-size:14.5px}

/* ---------- cta final / footer ---------- */
.final-cta{background:linear-gradient(150deg,var(--terra) 0%,var(--terra-d) 100%);color:#fff;padding:78px 0}
.final-cta h2{color:#fff;max-width:760px;margin:0 auto 14px}
.final-cta p{opacity:.92;margin:0 0 26px}
.final-cta .btn-primary{background:#fff;color:var(--terra-d);box-shadow:0 12px 30px rgba(0,0,0,.2)}
.footer{background:var(--carbon);color:#B7A897;padding:44px 0 34px;font-size:13.5px}
.footer-in{display:grid;grid-template-columns:1.4fr 1fr;gap:26px}
@media(max-width:760px){.footer-in{grid-template-columns:1fr}}
.footer .wordmark{color:var(--crema)}
.footer p{margin:10px 0 0;line-height:1.6}
.footer a{color:#E8CDB8}
.footer-links{display:flex;flex-direction:column;gap:8px;align-items:flex-start}
.footer-fin{grid-column:1/-1;border-top:1px solid rgba(255,255,255,.1);padding-top:18px;margin-top:8px;font-size:12.5px;opacity:.7}

/* ---------- whatsapp flotante ---------- */
.wa-float{position:fixed;right:20px;bottom:20px;z-index:60;width:56px;height:56px;border-radius:50%;background:var(--wa);color:#fff;display:grid;place-items:center;font-size:24px;box-shadow:0 12px 30px rgba(31,168,85,.45);transition:.16s}
.wa-float:hover{transform:scale(1.08)}